Charmed Affairs

Business Plan

The Ask

As a group create a new and innovative business idea within the fashion industry. Create a well thought out and researched business plan complete with industry and company overview, marketing, sales and operations plan, and accurate financial projections.

The Process

Research and Concept Development: Began with researching the fashion industry, our target customer segment, and the local competitive landscape Then we developed a strong business concept that includes a unique value proposition and clear business goals.

Create the Business Plan: Follow the provided template, which includes multiple sections such as an executive summary, company overview, industry overview, and financial plan.

Market Validation: Prove that there is a market for our business by gathering data, testing assumptions, and incorporating findings into your plan.

Brand and Marketing Strategy: Develop brand image, logo, and promotional strategies. Then Identify specific digital, traditional, and unpaid marketing methods to reach your target audience.

Financial Planning: Outline a detailed financial plan that includes startup costs, sales projections, cost structure, and break-even analysis, thenlan for product inventory, suppliers, and operational costs.

Create the Business Plan: Follow the provided template, which includes multiple sections such as an executive summary, company overview, industry overview, and financial plan and complete the business plan.

Skills

Research | Collaboration | Financial Literacy | Business Writing | Brand Development

The Outcome

Used the given criteria to create a detailed and accurate business plan of nearly 70 pages.

@ Copyright 2024 - McKenna-Kate Gaudio