Parade's
Jazz Age
The Ask
Develop a capsule collection for an activewear brand of your choice for the Fall/Winter 2023 season. This includes showcasing a cohesive line of garments, designing a custom logo, and creating a professional presentation with detailed product information.
The Process
Select a Research and Inspiration: Identify the target market and brand identity of the chosen activewear brand. Then gather inspiration for patterns, materials, and styles suitable for Fall/Winter 2023.
Product Development: Design a minimum of eight styles, with three colorways per style, totaling 24 garments. Choose materials, silhouettes, and finishes suitable for the season and target market.
Branding and Presentation Creation: Develop a custom logo and style sheets, including details such as style names, fabric content, size range, colorways, wholesale cost, MSRP, and delivery date.
Inspiration & Colors
The mood board for this line as well as the shapes and colors pulled from it to create the patterns.
Patterns Created
Skills
Adobe Photoshop | Google Drive | Research
Design | Merchandising | Sales
The Outcome
A professionally designed capsule collection for Fall/Winter 2023 featuring a total of 24 distinctive looks. The collection is elevated by a custom-designed logo and cohesive branding, complemented by comprehensive line sheets that detail all essential product information.
